Web/Mobile App Critique: Netflix

 


The web/mobile application I am familiar with is Netflix. Netflix is highly user-friendly. It guides users in selecting shows, movies, and programs based on their interests. By displaying the categories for each section they can search through across the top of the screen, users can easily find what they’re looking for. According to the Microsoft app store, it’s been categorized as “T” for Teens as it displays diverse content, and discretion is advised. Each software-based store will display when Netflix requires upgrades for a better viewing experience. Grouping each genre as a sub-menu allows me to select a topic I will enjoy. The design of Netflix gives users the feel of being in a movie theater without traveling to one. For example, the intro sound as a user opens up the application provides users a sense that they will embark on an adventure that takes them away from daily life and into the screen world. As formerly mentioned, the sections displayed across the top make it easy for users to search for what they need. Most web-based and mobile applications store menus within menus. However, with Netflix, they want to ensure that everything the user needs is at their fingertips. Recently, Netflix has also developed the Top 10 categories of movies or TV shows that help users be in the know or keep up with the latest popular programs. This strategy allows consumers to focus more on what they want to watch. The high quality of programs also allows users to continue watching and binge-watching without noticing how long it’s been. I’ve been able to binge-watch a few episodes within one day because once the current episode is completed, the seconds between deciding if you’d like to continue or stop is so minimal that it encourages you to keep watching more. I also appreciate how the algorithm behind the application determines what additional movies or TV shows the user would be interested in watching based on what their history stores. Some functionality highlights that Netflix can be a program on the web-based application, allowing you to pick up where you left off on the mobile app. The subtitles and audio also make Netflix flexible because it will enable users limited to the default languages to enjoy the programs. Three recommendations for Netflix improvement are: 

  1. Remove the need to select which profile is watching each time the app is set. Capturing, the most common profile established on the website or mobile app, helps users jump right into the program they are watching.

  2. They can improve their recommendation algorithm to display programs with a higher possibility that users will watch. Doing so will ensure consumers continue engaging and are more likely to spend their time within Netflix than other streaming apps.

  3. Allow for customer customization so it can be more user-centered designs. This can help consumers display their originality by choosing colors and themes and re-arranging categories to what they mostly use.


Professor Flores mentioned: Which functional/ usage feature do you think you would miss out on with the ownership change of the app?


I think the aesthetics is something I would miss because that comes from teams working together to create it. By owning the app, my team would possibly change the look and rebrand it to what we would like to see.


menu top shows
submenu
audio and subtitles

References: Netflix. (2023). Netflix. Netflix.com. https://www.netflix.com/browse

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